Congratulations, you had an idea and you kickstarted it into a business that is now up and running – that’s no mean feat! You’re thrilled, but in between managing the daily tasks you might also be scratching your head wondering what happens next. You want to grow your business but where will this growth come from? How can your business not just survive but stand out in the crowd and give you what you want from it (often freedom and finances)?
We get it, taking your business to the next level can be very overwhelming, particularly if you don’t have a lengthy entrepreneurial background. This is where experts like us can help. We’re here to guide you through strategic marketing and business development plans, helping you to determine not only where your business will thrive but also how your message resonates with your audience.
Where will your business growth come from?
Embarking on a growth journey demands a keen understanding of potential avenues. Businesses often grapple with questions about the future of their growth, pondering which products, sectors, or geographies to explore. This is where we step in. Armed with years of expertise and a systematic approach, we’re here to help you fill that knowledge and process gap.
Oakwood’s assistance isn’t just about listing off vague possibilities and sending you on your merry way. It’s a meticulous process that focuses on assessment and refinement to give you the very best options to pursue. Through a detailed evaluation, we craft a long list of potential growth avenues, numbering as many as 15. This list undergoes rigorous scrutiny, assessing factors such as opportunity size, projected profitability, and feasibility.
The end result? A condensed, focused shortlist of three or four markets that promise optimal potential and align with your business objectives. This methodical approach ensures that your resources are channelled into the most promising arenas for growth, massively enhancing the probability of success.
How do you create the right message for your business?
In today’s era of communication and connection, ensuring you have the right message is key to attracting the right customers and standing out from your competition. Collaborating closely with you and your team, Oakwood helps sculpt a powerful proposition. It’s not merely about making claims but backing them up with facts and testimonials from your customers.
Consider, for instance, a scenario in the EV charging industry:
“For today’s vehicles, we’re up to 30% faster than other chargers thanks to our dynamic power management. It’s not just about the speed of charging. We’re also 70% faster to install and offer a return of investment that is typically 30% faster than everybody else.”
This example illustrates how Oakwood collaborates with your team to create a message that isn’t just about making assertions but actually offers tangible benefits to customers. It gets straight to the meat, not only providing clear reasons why this charger is better but also showing how it can help solve customer issues or concerns – they’re much quicker to install, use, and reap the benefits from. Customers get the clear messaging around the core benefits and how this business is different.
By blending facts with testimonials, the proposition becomes not just compelling but also credible, resonating strongly with potential customers in a crowded market. We often find that our clients know roughly what they want to say but have no idea how to say it; that’s where our knowledge and experience comes in!
What value do we offer our clients?
Over the years we’ve worked with a wide variety of clients and we’re very proud of the fact that working with Oakwood typically increases the value of your business by at least three times.
Some company examples can be seen below:
- Supported a step change in both sales and profits (+400% and +300%) that led to the business becoming a market leader and being valued at +£2m.
- Supported them so both profitability and the value of the business grew tenfold.
You can find out more about who we have worked with and the results on our case studies page. There are even a few testimonials so you can get some firsthand insight into what it’s like to work with us.
Ready to nail your message and growth plan down? Fill out the form on our website to book an appointment or let’s talk on 01789 867686.
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