Soreen

CLIENT: Soreen

• Soreen had a reasonable turnover but a very low level of profitability for the size of company and such a well-known brand.
• The senior management team and investors wanted to create a compelling equity story so that the company would be worth considerably more at point of sale, consistent with the strength of the brand.
• The company team and investors decided to utilise Oakwood’s skills to help them with the prioritisation of a focussed marketing strategy, growth channels and ultimately a convincing equity story.
• Profitability and the value of the business grew tenfold, followed by a private sale. This was achieved via a planned decrease in turnover, meaning a much more efficient operation overall.