CLIENT: The Wholeleaf Co.
ASPIRATIONS:
Raise profile of sustainable company, brand & product range
Develop a strategy for a step change in profitable growth
Help the business to secure further funding with a compelling growth strategy and equity story
PROVISION: Advice, Funding & Support
- Helped the team identify the strategic priorities for growth
- Helped execute a delivery plan into existing and new markets including garden centres
- Support and coaching on specific functions identified as needing enhancement from the growth strategy work
- Marketing & events management
- Business Development support including identification of prospect companies and contacts
RESULTS:
- ‘Award winning’ entry. Winner of the ‘Most innovative product award’, GLEE, NEC
- Connections and appointments made with target audience, Tier 1 retail companies and Garden Centres
- In collaboration with the client a bright attractive free-standing POS with matching product packaging was achieved, strengthening of product messaging
- Product video & photoshoot arranged to support and enhance marketing literature
- Events management: stand design & messaging, exhibition set up & attendance, awards submission, marketing merchandise and sales collateral
0 Comments
Leave a comment