MARKETING & BUSINESS DEVELOPMENT SERVICES
Making Strategy Pay includes a significant emphasis on marketing and business development initiatives, we can support business owners with crafting and communicating messages to key audiences.
Our process takes business owners through the steps of gaining market insights, to understand the completion and industries they operate in, now and in the future. Our unique methodology enables businesses to assess the key elements around which brands can be developed or enhanced, as well as a range of execution capabilities.
We support with branding, creative, and integrated marketing techniques such as digital, consumer, and trade advertising and events.
Oakwood practical support can help with:
- Marketing strategy & branding
- Proposition development
- Customer opinion surveys
- Competitive analysis
- Digital – Website development & SEO
- Production of sales collateral
- Establishing a lead generation process
- Events
- Social Media inc LinkedIn, Facebook, Twitter, Instagram
- Designing and implementing the use of systems such as a CRM to work with
Oakwood has a network of industry experts to help with sector specific research and an agency partner to help with brand development
Oakwood provide commercial insights – not just support. The Oakwood team really understood our business and were able to give options that translated to profitability and bottom-line growth
Oakwood helped us create a 5-year strategy to take our business up to $10 million from just over $1million, becoming a market leader. This strategy focused on making our proposition more compelling and how we would communicate and then deliver this to the end user. Oakwood have a wealth of experience and real-life examples which is a refreshing change from other businesses used in the past. I would not hesitate in recommending the Oakwood team
Establishing the right strategy often remains the key delta between business success and failure, particularly when you are evaluating new markets and targeting strategic growth. Partnering with Oakwood enabled us to prioritise and focus our efforts and to ensure the sustainability of our key goals. I have recommended Oakwood to several colleagues within my network as a first-class partner for strategic assessment and support.
Oakwood gave us an excellent insight into our capacity for growth, the sustainability of our business model, the opportunity for efficiency improvement and the capability of our management