ATM – Customer Contact Centre
Strategic clarity, stakeholder alignment and people development
Challenges
- To develop a growth strategy to support a step change in growth
- Enabling a shift from the bought to sold market
- Ensuring alignment with the business and operating models
Solutions
- Oakwood facilitated our unique strategic growth programme, ‘Making Strategy Pay’, with the ATM team over a period of six months.
- Extended coaching and mentoring provided to the leadership team.
Results
- Strategic clarity
- Stakeholder alignment
- Leadership and people development
- Facilitated an increase in revenue, profit and company value
Growth strategy:
- Four growth engines were prioritised
- Three component parts of a compelling proposition were developed
- Four functional priorities were identified which led to six key initiatives with associated objectives, owners, milestones and means of measurement
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